Life Coach for Athletes (Remote)

About Sweetwine Enterprises

Sweetwine Enterprises is a fully remote life coaching company built specifically for current and former athletes across sports and competitive levels.

We provide 1-on-1 and group life coaching to help athletes navigate life in and outside of sport. Our coaches support clients with areas including goal setting and life planning, identity and purpose, confidence, mental well-being, everyday life as an athlete, balance and time management, accountability, transitions, academic and career support, healthy habits and routines, relationships and support systems, and personal growth.

Founded by a former collegiate basketball player, Sweetwine Enterprises is built around real athlete experience. Our coaching team includes former collegiate and professional athletes who understand the demands, culture, transitions, and realities of sport firsthand.

We are looking for former collegiate and professional athletes who are passionate about helping others and want to grow as Life Coaches within an athlete-focused company.

Previous Life Coaching certification is not required.

About the Role

As an Athlete Life Coach, you will work remotely with current and former athletes through individualized 1-on-1 life coaching.

This is a non-clinical coaching position. Sweetwine Enterprises does not provide therapy, counseling, diagnosis, mental health treatment, nutrition services, physical training, or strength and conditioning.

Selected coaches receive training in Sweetwine Enterprises coaching frameworks, effective questioning, client systems, athlete-specific coaching situations, discovery calls, outreach, client acquisition, and professional coaching standards.

Coaches have significant flexibility and autonomy while also being part of a growing team of former athletes.

Responsibilities

Life Coaches are responsible for:

Conducting discovery calls with prospective athletes

Building relationships with prospective clients

Helping athletes determine whether coaching is an appropriate fit

Enrolling athletes into appropriate Sweetwine Enterprises coaching services

Delivering virtual 1-on-1 Life Coaching

Developing personalized coaching plans and areas of focus

Using coaching frameworks, methods, and effective questioning

Establishing weekly commitments and supporting client accountability

Monitoring and documenting client progress

Managing scheduling through Google Calendar and Google Meet

Maintaining consistent and professional communication with clients

Using Sweetwine Enterprises client systems and resources

Participating in company and Life Coach meetings

Maintaining professional and ethical coaching boundaries

Contributing ideas that improve coaching systems and the client experience

Building relationships with athletes and sports organizations through outreach, networking, referrals, social media, and other professional opportunities

Building Your Coaching Caseload

Client acquisition is an important part of this role.

Sweetwine Enterprises may provide coaches with company-generated leads and coaching opportunities when available; however, coaches should not expect the company to build their entire client caseload.

Coaches are also expected to create opportunities through methods such as:

Social media networking and outreach

Former teammates and coaches

Personal and professional sports networks

Referrals

Athletic departments and sports organizations

Local sports programs, facilities, and organizations

LinkedIn and professional networking

In-person relationship building

Athlete-focused content creation

Sweetwine Enterprises provides training, resources, and support to help coaches learn how to build relationships and generate opportunities professionally.

Who We Are Looking For

Strong candidates will:

Have former collegiate or professional athletic experience

Understand athlete culture firsthand

Be passionate about helping current and former athletes

Communicate confidently and professionally

Be strong listeners who can build meaningful relationships

Be reliable, organized, self-motivated, and able to work independently

Be comfortable working remotely and managing their own schedule

Be willing to learn and apply Life Coaching methods and frameworks

Be comfortable with a commission-based position

Be willing to participate in outreach, networking, referrals, and client generation

Be receptive to feedback and ongoing development

Be comfortable creating their own opportunities rather than relying exclusively on company-provided leads

Minimum Qualifications

Bachelor's degree completed or expected by position start date

Former collegiate or professional athletic experience

Strong written and verbal communication skills

Reliable internet access

Ability to conduct professional video meetings

Comfort using Google Workspace, including Google Meet, Calendar, Drive, Docs, Sheets, Forms, and Chat

Ability to manage responsibilities independently

Willingness to participate in client acquisition and relationship-building

Ability to maintain professional boundaries and confidentiality

Preferred Qualifications

Preferred, but not required:

NCAA Division I or Division II athletic experience

Professional athletic experience

Coaching, mentoring, leadership, athlete-development, or student-support experience

Sales or commission-based experience

Strong existing network within sports

Experience using Instagram, TikTok, LinkedIn, or other platforms professionally

Interest in coaching, psychology, entrepreneurship, athlete development, sports business, or personal development

Athletes from all sports are encouraged to apply.

Compensation & Work Structure

This is a fully remote, 1099 independent contractor, commission-based position.

Coach earnings are based on the clients and services they deliver.

Opportunities may include:

Clients personally generated by the coach

Company-generated leads when available

Individual Life Coaching

Group coaching opportunities

Other approved Sweetwine Enterprises services

Client volume, hours, and income are not guaranteed and may vary.

The position offers a flexible schedule, but successful coaches are expected to consistently participate in coaching, client communication, outreach, follow-up, networking, company meetings, and professional development.

Training

Previous Life Coaching certification is not required.

Selected coaches receive training and resources covering:

Life Coaching fundamentals

Sweetwine Enterprises coaching standards

Athlete-specific coaching situations

Coaching methods and effective questioning

Client planning and progress tracking

Professional and ethical boundaries

Discovery calls

Client enrollment

Outreach and lead generation

Sales and follow-up

Sweetwine Enterprises systems and resources

Why Sweetwine Enterprises?

This opportunity provides:

Fully remote work

Flexible scheduling

Direct experience coaching current and former athletes

Life Coach training and ongoing development

Significant autonomy

Opportunities to build your own coaching caseload

Experience in athlete development, outreach, sales, and entrepreneurship

A voice in the continued growth of a young athlete-focused company

Collaboration with coaches who bring collegiate and professional athletic experience

If you are a former athlete who wants to help other athletes navigate life in and outside of sport while building your own coaching experience and client base, we encourage you to apply.