Social Media Coordinator

POSITION SUMMARY 

Refuge Outreach Services is seeking a creative,  organized, mission-driven Social Media & Digital  Communications Coordinator to develop and manage  the organization’s social media presence and digital  storytelling across major platforms.  

This individual will help tell the story of Refuge Outreach  Services, Harvest of Hope Market, and the Harvest of  Hope Thrift Store while increasing community awareness,  donor engagement, volunteer participation, partnerships,  and support for our mission. 

Our communications should consistently demonstrate our  commitment to “Transforming Charity into Dignity.” 

The ideal candidate understands that nonprofit social  media is more than posting photographs and  announcements. It is about building relationships, telling  meaningful stories, creating community, and inspiring  people to participate in the mission.  

PRIMARY RESPONSIBILITIES 

Social Media Management 

Develop, manage, and maintain an active presence across  appropriate platforms, including Facebook, Instagram,  LinkedIn, YouTube, TikTok, and other emerging  platforms.  

Create and maintain a consistent weekly and monthly  content calendar.  

Publish regular content highlighting:  

• Harvest of Hope Market activities and impact • Harvest of Hope Thrift Store merchandise,  promotions, and community impact 

• Refuge Outreach Services programs and initiatives • Volunteer opportunities and volunteer recognition • Donor and community partner recognition • Community events 

• Fundraising campaigns

• Food distributions and donations 

• Behind-the-scenes operations 

• Educational and community-resource information • Impact stories and testimonials 

CONTENT CREATION & STORYTELLING 

Create high-quality digital content including photographs,  short-form videos, reels, interviews, graphics, stories, and  written posts.  

Capture authentic stories demonstrating how Refuge  Outreach Services is making a difference in the  community.  

Develop compelling storytelling around the people,  volunteers, donors, businesses, churches, foundations, and  community organizations participating in the mission.  

Ensure that all storytelling involving individuals receiving  services is handled with dignity, appropriate permission,  sensitivity, and respect.  

Never exploit hardship, poverty, or personal  circumstances for social media engagement or  fundraising.  

BRAND MANAGEMENT 

Maintain consistent branding across all digital platforms.  Ensure appropriate use of: 

• Refuge Outreach Services identity 

• Harvest of Hope Market identity 

• Harvest of Hope Thrift Store identity 

• Organizational logos 

• Approved fonts and visual standards 

• Photography and video 

• Organizational messaging 

Maintain consistent use of the core message:  “Transforming Charity into Dignity.” 

Help establish a recognizable voice for the organization  that is hopeful, professional, compassionate, community centered, and inspiring.  

COMMUNITY ENGAGEMENT 

Monitor social media accounts and respond appropriately  to comments, messages, questions, and community  inquiries.  

Build relationships with followers, volunteers, donors,  businesses, churches, nonprofit organizations,  neighborhood organizations, and community partners.  

Identify opportunities to collaborate with community  organizations and local influencers who align with the  mission of Refuge Outreach Services.  

FUNDRAISING & DONOR ENGAGEMENT

Work with the Executive Director and fundraising team to  develop digital campaigns supporting fundraising  initiatives.  

Create social media content surrounding:  

• Giving campaigns 

• Special fundraising events 

• Capital campaigns 

• Giving Tuesday 

• Year-end giving 

• Monthly giving 

• Sponsorship opportunities 

• Corporate partnerships 

• Food and product donation drives 

• Volunteer campaigns 

Develop appropriate calls to action that encourage  followers to Give, Volunteer, Donate, Shop, Partner,  and Share. 

HARVEST OF HOPE THRIFT STORE  MARKETING 

Develop a strong digital presence for the Harvest of Hope  Thrift Store as an earned-revenue component supporting  the charitable mission.  

Regularly feature interesting merchandise, new arrivals,  special sales, seasonal items, donation opportunities, and  customer experiences. 

Communicate clearly how shopping and donating  merchandise to the Thrift Store helps support the work of  Harvest of Hope Market and Refuge Outreach Services.  

VIDEO & SHORT-FORM CONTENT 

Develop regular short-form video content for Instagram  Reels, Facebook, TikTok, YouTube Shorts, and similar  platforms.  

Content may include volunteer spotlights, donor  recognition, Market tours, Thrift Store finds, community  partnerships, behind-the-scenes operations, event recaps,  interviews, and impact stories.  

Develop longer-form video content when appropriate for  YouTube, donor presentations, fundraising campaigns,  and organizational storytelling.  

WEBSITE & DIGITAL COMMUNICATIONS 

Coordinate social media content with the organization’s  website and broader communications strategy.  

Assist with website updates, digital newsletters, email  campaigns, event promotions, and online fundraising  communications as assigned.  

CONTENT CALENDAR 

Maintain a minimum 30-day rolling content calendar. 

The calendar should identify planned posts, campaigns,  events, video production, photography needs, fundraising  initiatives, volunteer recruitment, community stories, and  organizational announcements.  

ANALYTICS & PERFORMANCE 

Monitor social media performance and provide a simple  monthly report to leadership.  

Reports should track areas such as follower growth, reach,  engagement, video views, website traffic generated  through social media, volunteer inquiries, donor  engagement, campaign performance, and top-performing  content.  

Use performance information to continually improve the  organization’s digital communications strategy.  

QUALIFICATIONS 

The successful candidate should demonstrate experience  or strong ability in social media management, digital  marketing, communications, public relations, content  creation, photography, videography, graphic design, or  related fields.  

The candidate should also demonstrate:  

• Strong writing and editing skills 

• Excellent communication skills

• Creative storytelling ability 

• Basic photography and video production skills • Short-form video editing ability 

• Graphic design skills 

• Strong organizational and time-management skills • Ability to manage multiple social platforms • Understanding of social media analytics 

• Ability to work independently 

• Ability to meet deadlines 

• Professional judgment when representing the  organization publicly 

Experience working with nonprofits, community  organizations, food-access programs, thrift stores,  churches, fundraising organizations, or human-service  agencies is highly desirable.  

TECHNOLOGY & PLATFORM EXPERIENCE 

Experience with tools and platforms such as Meta  Business Suite, Instagram, Facebook, LinkedIn, TikTok,  YouTube, Canva or similar design software, video-editing  applications, email marketing platforms, and social media  scheduling tools is preferred.  

PERSONAL CHARACTERISTICS 

We are looking for someone who is:  

Creative 

Dependable

Self-motivated 

Compassionate 

Professional 

Community-minded 

Highly organized 

Comfortable working with people from diverse  backgrounds 

Passionate about meaningful storytelling 

Protective of the dignity and privacy of the people we  serve  

PERFORMANCE EXPECTATIONS 

Within the first 90 days, the Social Media & Digital  Communications Coordinator should establish a  consistent organizational content calendar, improve  posting consistency across platforms, develop a  recognizable visual and messaging style, create a regular  short-form video strategy, establish baseline analytics,  increase community engagement, and begin building  measurable growth in followers, volunteers, donors,  shoppers, and community partners.  

OUR MISSION IN COMMUNICATION 

Every post should ultimately help answer one of these  questions:  

Who are we?

Who do we serve? 

Why does this work matter? 

What difference are we making? 

How can someone become part of the mission? Our goal is not simply to gain followers.  

Our goal is to build a community of people who believe  that every person deserves to be treated with dignity and  who want to participate in creating hope throughout our  community.  

Refuge Outreach Services 

Harvest of Hope Market & Thrift Store 

Transforming Charity into Dignity