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Marketing and Growth Associate

Lanlan.site
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Please see the job description and apply here: https://www.lanlan.site/join

About Lanlan

Lanlan is an AI-native website tool built around conversation. You describe your work, Lanlan builds you a live site in minutes, and you manage it forever just by talking. No drag-and-drop, no agency retainer.

We're small, queer-led, and incubated at Our Space, a community coworking space for women, nonbinary folks, and femmes in South Berkeley. We build for people underserved by generic tech tools: independent coaches and wellness practitioners, women- and queer-owned small businesses, nonprofits, mission-aligned organizations.

Why this role exists

We've started rebuilding websites for nonprofits and mission-driven organizations, free, as a first pass. The offer works and people say yes. What we don't have is enough hours to find the next hundred organizations, or to tell the story of what we just built. Lani (they/them, CEO) needs a day-to-day partner so we can serve more organizations because marketing is more fun and effective when you're doing it together.

Who you'd work with

The two people you'd work most closely with are ex-McKinsey leaders of color who left consulting to build something for people like us. We invest in the people we work with, and we're excited to work with you!

  • Lani Marsden (they/them), CEO and co-founder. Ex-McKinsey, ex-Gates Foundation, and a leadership coach. Started Lanlan because the tools for small mission-driven organizations were never built with them in the room. Your day-to-day partner.
  • Juana Nantez (she/her), Director of Strategy and Programs. Ex-McKinsey. Runs client work and delivery, and the person you'd learn the most from about how organizations decide.
    What you'd do
  • Brittany Murlas (she/they), Strategic Advisor. Marketing expert who has started and grown Babylist.com and LittleFeminist.com. Got her start at the UC Berkeley Public Service Center.
  • Nick Martin (he/him), Strategic Growth Lead. Serial entrepreneur and social impact thought leader. Runs our organizational business development.

What you'd do

Half of this role is finding and reaching the organizations we want to work with. Half is telling the stories of the ones we've built for.

1. Find the organizations

  • Build target lists of Bay Area nonprofits and small businesses, with the named person who owns the website, plus the networks worth partnering with. You'd do this with AI and we'll teach you how (a real skill!). Over time, we could expand focus to other areas.
  • Draft outreach for Lani to send, and track to dos and next steps. Over time, you'd grow into sending it yourself.

2. Tell our stories

  • Own Lanlan's social presence on the organizational side, mostly LinkedIn and Instagram, in a voice that sounds like us. Warm, direct, no jargon.
  • Turn rebuilds into case studies: what was broken, what changed, what it took. Use that content for our website and socials.

Later, if it's a fit

  • Events. Nonprofit meetups, Chamber of Commerce mixers, and meetups across the East Bay, working alongside Lani and Juana. Something to grow into, not a month-one expectation.


What we're looking for

  • Some experience in marketing, communications, social media, community-building, or organizing. One to three years, or equivalent work you can show us. Students welcome.
  • A good writer. You can be warm and clear without corporate-speak.
  • Conscientious. You do what you said you'd do, and you say early when you can't.
  • Proactive and comfortable with ambiguity. You bring ideas rather than wait for a list.
  • Based in Berkeley or the East Bay, up for in-person work every other week.
  • Bonus: you know the nonprofit, coaching, wellness, or social impact world from the inside.

Terms

  • Paid, $30 to $35 an hour depending on experience, plus a bonus when we close organizational deals: $250 when we close three during your term, and another $500 when we close five. Around 8 hours a week, flexible, with a standing in-person session when we can.
  • Three months to start, with the option to extend based on fit and traction.
  • And if it's working, we'd want to grow it with you. As we grow we'd be open to raising the rate, changing the compensation model, or discussing a small amount of equity. No number promised today, but the conversation is on the table.