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Social Media Manager

NeuroSpring
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POSITION OVERVIEW

xSpring is seeking a creative and data-driven Social Media Manager to elevate our online presence, promote our research breakthroughs, and highlight our educational initiatives. You will be responsible for crafting compelling stories across social platforms (Facebook, LinkedIn, Instagram, TicTok) and managing Google Ads campaigns to drive awareness, engagement, and support for our mission.  Additionally, the Social Media Manager will be responsible for promoting the xSpring programs to the Napa Valley Unified School District and Napa Valley College to promote local intern engagement.

The ideal candidate is passionate about our programs and non-profit growth.  This is an opportunity for a creative individual who thrives in complexity, believes deeply in youth engagement, and is energized by translating bold ideas into lasting impact. 

The Social Media Manager will report directly to the Executive Director and will have graphics artists consultants available to support content creation.

The Social Media Manage position is part-time (10-20 hours per week), with on-site presence expected at the xSpring facility in Napa.

 

KEY RESPONSIBILITIES 

  • Social Media Strategy & Content
    • Develop, implement, and manage a social media strategy to increase awareness of xSpring’s programs and internship opportunities.
    • Create, curate, and publish daily/weekly high-quality content (text, images, video) across LinkedIn, Facebook, Instagram, TicTok, and/or other social medical platforms.
    • Maintain a consistent brand voice—humanity’s greatest problems that are nonetheless fixable, compassionate, and forward-thinking.
    • Engage with the online community, responding to inquiries, comments, and messages to foster engagement.
  • Google Ads & Other Directed Advertising
    • Set up, manage, and optimize Google Ads campaigns, particularly utilizing Google Grants to drive traffic to educational resources and donation pages.
    • Perform keyword research, expansion, and optimization to improve SEO/SEM results.
    • Monitor ad performance, manage budget allocation, and provide ROI analysis to maximize impact.
  • Reporting & Analytics
    • Track key performance indicators (KPIs) for both organic and paid social efforts.
    • Generate monthly analytics reports to evaluate campaign success and identify growth opportunities.
    • Stay up-to-date with social media trends, algorithm changes, and best practices.

 

QUALIFICATIONS

  • Experience: at least 1 year of experience in social media management, digital marketing, or non-profit communications, preferably in a paid position.
  • Technical Skills: Proven experience managing Google Ads campaigns and proficiency in LinkedIn and Meta (Facebook/Instagram) analytics.
  • Content Creation: Strong copywriting skills with the ability to translate complex and emotionally-charged concepts into engaging social media content.
  • Design: Basic graphic design skills (Canva or Adobe Photoshop) to create visual assets.
  • Mission Alignment: A keen interest in solving big problems, and empowering the next generation of scientists, engineers, artists, and activists to continue doing so.
  • Bonus: Familiarity with WordPress, SEO best practices, or video editing.

 

COMPENSATION & HOW TO APPLY

Compensation is competitive and negotiable, commensurate with experience.

Interested candidates should submit a resume and cover letter outlining their past creative work and social media management activities in alignment with xSpring’s mission to Mark Borsody, M.D., Ph.D. at mborsody@neurospring.org. 

 

ABOUT xSPRING

xSpring is an umbrella 501(c)3 nonprofit organization dedicated to addressing humanity’s greatest challenges by engaging and empowering the next generation of advocates, researchers, and innovators. We operate at the intersection of science, art and social impact, with a deep commitment to equity, innovation, and underserved communities. 

xSpring advances its mission through three interconnected programs: 

  • NeuroSpring (20+ years): Advancing neuroscience research and training to improve healthcare outcomes for the underserved communities. Current initiatives include:  The Virtual Neurologist, an AI-driven medical device designed to autonomously diagnose neurological emergencies through direct patient interaction and examination;  The Coma Buster, a transcranial direct current stimulation (tDCS) device that activates brain regions responsible for consciousness in patients with traumatic brain injury;  Peripheral Nerve Stimulation, a basic science initiative exploring nerve stimulation as a method to increase cerebral blood flow in stroke patients.
  • NuclearSpring (2026): An emerging arts initiative on building an art festival that promotes nuclear disarmament.  The program is currently building its core management team and piloting its artistic concept to assess feasibility and public engagement.
  • EcoSpring (Launching 2027): A life-science-driven initiative addressing ecological challenges and climate change, modeled after research-driven structure of NeuroSpring.

Across all programs, xSpring integrates a robust student internship pipeline, supporting learners from high school through graduate school.